Marketing Club

The Marketing Club

This Club focuses to explain the nitty-gritties of the dynamic marketing world to students by converting the 4Ps of Marketing into practical assignments and events like –

  • Marketing Mela
  • Marketing Workshops
  • Customer response based projects
  • Presentations and Case Studies
  • Business Games

The students are taught the concepts of Marketing with the help of practical inputs with Case studies and Role plays.

Various activities mentioned above are planned in each semester. Students would be given assignment to visit malls for data collection through questionnaire for the understanding of customer satisfaction / brand promotion. Findings of the survey would be presented at Presentation competition.

2018-19 Events and Guest Lectures

Name & Designation of Speaker Topic
Mr. Vikram Jethwani, CEO-Marcom18 Digital Marketing
Mr. Vivek Saxena, Marketing Manager, Mid- day Media Marketing A case of Service Sector
Mr. Nitesh Punhani, Sr. Manager, Marketing and Events, SI-UK Education Council Study in UK after Graduation-Opportunities and Avenues
Mr. Gaurav Banerjee, Marketing Manager, Sabmiller Advertising and its impact on consumer behavior